SMS Marketing, also called text message marketing, is a relatively new, fresh and very direct way to bring your special discounts and offers directly in front of your already loyal, as well as future customers.
Many business owners have used email marketing companies such as aWeber or GetResponse to get their customers’ email address, and then market offers and discounts to them regularly via email.
I won’t say that using email for marketing doesn’t work, as in fact it works well, but it simply is not as effective any more as it once was, or as your marketing should be. Fewer and fewer people are willing to regularly check their emails, and even fewer open them even (only about 11-14%!), losing you money really. This is where SMS marketing comes in with a bang!
SMS Marketing Is The Way Forward
SMS marketing is a fantastic strategy that allows you to instantly market special offers, deals and information directly to your customers. And open rates of SMS marketing messages are so much higher than email open rates, about 97%! When was the last time you decided not to check your phone when a text message arrived?
SMS marketing is also a very easy procedure, which is one of the reasons it is so attractive to business owners. When you sign up for the suggested SMS marketing provider below (hint: it’s the cheapest I could find!), you get a ‘shortcode’ such as ’52525′ and a special keyword that you can choose. (You can actually see a ‘demo’ on this page.)
You can now send messages such as ‘text COUPON to 52525′ etc. Honestly, there are so many ideas to use this profitably for your business.
Your SMS contact list can easily be managed from within an online control panel of the SMS marketing provider. From there you can send bulk texts to your customers with one click! Once you get your keyword and shortcode, you can immediately start promotions to your customers. Can you see the incredible power of SMS marketing? How about an example.
One Effective SMS Marketing Idea
Imagine this scenario (and by no means the only one):
You start something called your “Special Offer VIP Club” of “VIP Discount Club” (name it what you want). You then offer something valuable in return for the sms recipient signing up.
People are going to JUMP on the chance to join your special club and will feel privileged and lucky to be part of this special group. It’s simply human nature.
Now, let’s say that every week you send out a text to your VIP customer list offering them an exclusive, no-brainer, special deal or discount that is only accessible to your VIP list, and you allow them 48 hours to claim this special offer. This is SMS marketing at its best!
You can expect a wave of customers coming through the shop front door for the next 48 hours handing you more money, while they feel they get a great deal, and while they are even more likely to remain a long term customer for you!! Just think of the power of SMS marketing here, enabling you to reach your customers instantly! The possibilities are endless. Think of how you could use SMS marketing in your own business!
And is this SMS Marketing thing going to cost you a small fortune?
Not all all! That’s what’s also so amazing. Sure, having a company manage your mobile marketing campaign can be costly. But with what I suggest, your SMS marketing strategy can already be started from a crazy low $9.95 per month. THAT IS AMAZING! It really is the cheapest I could find (check the price comparison chart if you want to).
My advice is to check out the details right now and see if this could help you gain more customers, hold them for longer, and bring you more money.
CLICK THE BANNER BELOW TO GET STARTED!
